MTV Generation

The MTV Generation refers to the adolescents and young adults of the 1980s to 1990s, a time when many were influenced by the television channel MTV, which launched in 1981.^[1] The term is not to be confused with Generation X (as the network were targeting post-Millennials, or "Founders" as they're called, after years of declining ratings).^[2]^[3]^[4]^[5] The development of MTV "had an immediate impact on popular music, visual style, and culture".^[6] Through this impact, MTV has shaped the MTV Generation and a new "cultural force".^[7]

^
The term has been used by many media sources of the later 20th and early 21st centuries to refer to the youth of the day. Find here a selection.
- "Colin Powell Joins MTV Generation". People Magazine. 2002.
- "Obama Unplugged – Obama Talks With the MTV Generation". ABC. 2007.
- Kolbert, Elizabeth (20 April 1994). "Frank Talk by Clinton To MTV Generation". New York Times.
- "MTV: Rewinding 20 years of music revolution". CNN. 1 August 2001.
- "MTV generation learns through fun". The Times. 2008.
- "MTV Generation Takes on Social Security". Fox News. 2005.
^ "The MetLife Study of Gen X: The MTV Generation Moves into Mid-Life" (PDF). MetLife. April 2013. Retrieved 3 November 2018.
^ Raphelson, Samantha (6 October 2014). "From GIs To Gen Z (Or Is It iGen?): How Generations Get Nicknames". NPR. Retrieved 6 August 2016.
^ "MTV Study Shows Varying Attitudes Within Millennial Generation". adweek. Retrieved 2015-02-11.
^ MTV to Call Post-Millennials the Founders|TIME
^ Jones, Steve (2005-03-01). "MTV: The Medium was the Message". Critical Studies in Media Communication. 22 (1): 83–88. doi:10.1080/0739318042000333734. ISSN 1529-5036. S2CID 15589063.
^ Ovalle, Priscilla (2008-11-01). "Urban sensualidad: Jennifer Lopez, Flashdance and the MTV hip-hop re-generation". Women & Performance: A Journal of Feminist Theory. 18 (3): 253–268. doi:10.1080/07407700802496009. ISSN 0740-770X. S2CID 192194845.

[1] The term has been used by many media sources of the later 20th and early 21st centuries to refer to the youth of the day. Find here a selection.
"Colin Powell Joins MTV Generation". People Magazine. 2002.

"Obama Unplugged – Obama Talks With the MTV Generation". ABC. 2007.

Kolbert, Elizabeth (20 April 1994). "Frank Talk by Clinton To MTV Generation". New York Times.

"MTV: Rewinding 20 years of music revolution". CNN. 1 August 2001.

"MTV generation learns through fun". The Times. 2008.

"MTV Generation Takes on Social Security". Fox News. 2005.

[2] "Colin Powell Joins MTV Generation". People Magazine. 2002.

[3] "Obama Unplugged – Obama Talks With the MTV Generation". ABC. 2007.

[4] Kolbert, Elizabeth (20 April 1994). "Frank Talk by Clinton To MTV Generation". New York Times.

[5] "MTV: Rewinding 20 years of music revolution". CNN. 1 August 2001.

[6] "MTV generation learns through fun". The Times. 2008.

[7] "MTV Generation Takes on Social Security". Fox News. 2005.

[2] "The MetLife Study of Gen X: The MTV Generation Moves into Mid-Life" (PDF). MetLife. April 2013. Retrieved 3 November 2018.

[3] Raphelson, Samantha (6 October 2014). "From GIs To Gen Z (Or Is It iGen?): How Generations Get Nicknames". NPR. Retrieved 6 August 2016.

[4] "MTV Study Shows Varying Attitudes Within Millennial Generation". adweek. Retrieved 2015-02-11.

[5] MTV to Call Post-Millennials the Founders|TIME

[:1-6] Jones, Steve (2005-03-01). "MTV: The Medium was the Message". Critical Studies in Media Communication. 22 (1): 83–88. doi:10.1080/0739318042000333734. ISSN 1529-5036. S2CID 15589063.

[:2-7] Ovalle, Priscilla (2008-11-01). "Urban sensualidad: Jennifer Lopez, Flashdance and the MTV hip-hop re-generation". Women & Performance: A Journal of Feminist Theory. 18 (3): 253–268. doi:10.1080/07407700802496009. ISSN 0740-770X. S2CID 192194845.

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